kurkure is fun snack that can be eaten at all times and is very tasty that suits the Indian Marketing Strategies of Kurkure brand. New marketing plan for Kurkure Frito Lay India today unveiled a new campaign that makes family central to its marketing plan for its “Kurkure” snack range. The luck was in how Kurkure did stunningly well in the market. However, advertising was not the only strategy that the company relied on.

Author: Tajind Feshicage
Country: Thailand
Language: English (Spanish)
Genre: Finance
Published (Last): 21 January 2011
Pages: 113
PDF File Size: 17.3 Mb
ePub File Size: 11.97 Mb
ISBN: 992-3-48566-144-7
Downloads: 84334
Price: Free* [*Free Regsitration Required]
Uploader: Grokora

Marketing Strategies of Waghbakri Tea. In order to increase their sales revenue, the brand has devised upon various advertising strategies.

These variants are not extensively available in all parts stratefy India, but are strategically placed according to the demand in the location as well as the competition. Aroundthe brand had begun widening its kuekure base in a manner similar to that of Cadbury’s ad campaign through which it tried to put itself in place of traditional sweets.

This was one of the most popular ads done by the actress for Kurkure. The puffed snack market too is valued at Rs 1, crore. The product and brand both symbolize light hearted fun and hence it is loved by the youth and young Indians as well as families across the country. There was a kkurkure communication challenge too when the brand switched to ‘Kya Family Hai’ campaign. The total market for salty snacks in India is worth Rs 13, crore and traditional snacks account for Rs 5, crore.

Available in several flavors, this brand is one of the top-notch leaders in making corn puff snack.

In addition to this, special offers are made to the consumers All these make Kurkure give the competitors a run for their money. In order to tackle the competition rising from regional stgategy, the regional variants are placed in the retail shops in every state.

The first brand ambassador of this brand was roped Juhi Chawla in the year While Kurkure offers products at different prices, the company has not focused much on product packaging. Instead of a purely corn-based product, the team came up with a spicy flavoured Masala Munch made of lentils, rice and corn. It faces huge competition from various other products in the same category and hence it has to price its products well to be successful in the market.


Kurkure Marketing Mix (4Ps) Strategy | MBA

All others such as Bingo, Yellow Diamond, Balaji and Bikanerwala together accounts for less than 25 per cent. Marketing Strategies of Kurkure Brand. The company called it the ‘bridge’ category and Kurkure, the ‘finger snack’.

The need was to carve out a space as a competitor to namkeen and capture the market faster than potato chips. One of the members of the founding team, Geetu Verma says, “The birth of Kurkure was part necessity, part serendipity.

Kurkure has come up with many innovative products in order to tackle the competition rising from regional players. Best Courier Brands in India. The market of Kurkure has increased to a great extent. Lehar, the Indian partner’s brand name, was added to Kurkure for access to local taste and cues. Between andthe number of local players rose from 1, to 2, and PepsiCo lost two to three per cent market share. Marketing Strategies of Slice Brand.

So if one can hook a brand on to a cause, a conviction, an opinion that people really care about, there is a better chance of creating the highest order of connect through cultural branding. Kurkure has very aggressive marketing and is known for its fun and quirky advertising.

Kurkure Marketing Mix (4Ps) Strategy

Kurkure is produced in automated plants which are present in Punjab, Pune and Kolkata. We will have more surprising and untried ingredients in our product this year. These budget smartphones won’t let stratety down WhatsApp won’t work on these smartphones after December 31 Nokia kudkure PureView images leaked, shows off rear Penta-lens setup Xiaomi Poco F2 to be launched soon, no big surprises expected OnePlus 6T offers in India: PepsiCo identifies this brand with fun and lovable human quirks.

It created the category between western snacks such as wafers and cheese balls, and traditional Indian snacks, both hot and cold.

In order to engage more customers, the company organized a contest of sending photos of people spending time with their families, which were printed on the Kurkure packets. Catchy Hindi slogans for an Air Cooler brand. NewsApp Free Read news as it happens Available on. Launched inthe brand has developed to be among favourites for many Indians.


The company could keep distribution challenges and consumer behaviour in sight while developing new packages for its products. The chirpy and charming personality of Juhi Chawla goes well with the name and taste of the brand.

The embracing of the unusual and the imperfect as a brand philosophy seems to be an opportunity. Creative Blog on Indian brands, Marketing and Advertising. Kurkure has been successful because it offered alternatives that appealed to the Indian consumers’ preference for spicy snacks in an innovative form.

This is a wonderful possibility for a brand like Kurkure that has its genesis in its innovation as a ‘bridge product’. The product contains rajma and ragi, staple Punjabi food, apart from the usual rice, corn, spices and lentil.

Unassisted nuclear family parenting in competitive high growth societies has turned hyper and is causing substantial parent-child relationship trauma.

Maharaja of Munch

The uniqueness of its taste is because of the usage of every day ingredients of Mafketing Kitchen like Rajma, Pulses and local spices. Almost the entire sales team had assembled in Chandigarh to ensure per cent coverage of outlets in 10 days. Montu Wedding Proposal for Pinki This was one of the strateyg popular ads done by the actress for Kurkure.

This case study looks at how PepsiCo managed to grab and retain the market space with Kurkure.

For example, there are special-occasion snacks and region-specific snacks that Kurkure can offer. The brand is kkrkure for introducing local flavors which suit the taste straategy of people.

Get Rs 1, instant discount, extra Rs 2, off on exchange More. In order to increase the visibility of the products, the company also provides selected retailers with the stands, specially designed for Kurkure products.

It has always roped in Bollywood celebrities to promote the brand on print and digital.

Packaged snacks are generally not considered healthy. We worked on scaling down the packaging costs while keeping quality intact,” she says.