INSIDE APPLE reveals the secret systems, tactics and leadership Adam Lashinsky provides readers with a golden ticket to step inside. I have just finished reading Adam Lashinsky’s latest book,. Inside Apple, which takes readers behind the tightly-controlled scenes of Apple. In Inside Apple: How America’s Most Admired — and Secretive — Company Really Works, Adam Lashinsky, a senior editor at Fortune.

Author: Nat Milkis
Country: Comoros
Language: English (Spanish)
Genre: Career
Published (Last): 3 November 2017
Pages: 245
PDF File Size: 15.15 Mb
ePub File Size: 11.40 Mb
ISBN: 484-9-69899-436-3
Downloads: 38045
Price: Free* [*Free Regsitration Required]
Uploader: Jull

Its people and institutional bearing are off-the-charts arrogant, yet at the same time they are genuinely fearful of what would happen if their big bets go bad. Feb 13, Ritij Kapoor rated it really liked it.

Tony Avelar—Bloomberg via Getty Images. This book was supposed to be a study of Apple from a business perspective, but it fails in almost every regard. Apple is not a fun loving place to work all Inside apple – Simple and fascinating!

Think extreme secrecy, internally and externally. See the official corporate bios of these and others mentioned in the book here. Some report being shocked at the unwillingness of employees to leave their guests unattended for even a few moments in the cafeteria. Will Apple find it easier or harder to hire disciples without the lure of Jobs? Indeed, Apple fanboys camp out in front of Apple stores in anticipation of new Apple product releases in a way that is reminiscent of the lines that once greeted a new installment in the Lord of the Rings or Star Wars franchises.

Its public image, at least seen through its advertising, is whimsical and fun, yet its internal demeanor is cheerless and nose-to-the-grindstone. To this day graphics runs graphics; logistics controls logistics; finance worries about the bottom line. Just a moment while we sign you in to your Goodreads account. The hubbub is disconcerting for employees.


These are changes, sure, but Apple was changing all the time. Reading about the company, you usually get the same stories and the same sides of those stories because you have interviews and inside information from Apple, where thi I wanted to read this book because I love Apple and their products, and I had previously read books about Steve Jobs, Steve Wozniak, and Jony Ive. But I also think it would have been a more comprehensive and engaging book if such access had been granted.

The fact that employees repeat it serves the purpose. Apple is a military-like command-and-control organization where people lower down in the organization manage up.

I say the book is generalized because Apple operates with considerable secrecy. Apple created an elaborate and unnerving system to enforce internal secrecy. It’s a debatable point, as these same critics typically will say that Apple’s less-than-perfect products are still better than anyone else’s.

Inside Apple

To see what your friends thought of this book, please sign up. All you can surmise is that a new, highly secretive project is under way, and you are not in the know.

Nov 14, Ha Hoang rated it really liked it Shelves: Any information that being discussed should not be disclosed until the product release. It revolves around the concept of disclosure.

Jan 06, Amal added it. Instead of being promoted and trying to climb up the corporate ladder, Apple employees are hired to do what they do best —and only that.


Inside Apple – Wikipedia

Want to Read Currently Reading Read. This makes them stand apart in a very competitive industry. When Fortune magazine printed an Apple org chart of its own design in Mayvisitors to Apple told tales of employees becoming nervous merely being seen with a printed copy of it on their desks. He would give press interviews, and he would explain what was going on at Apple.

Inside Apple by Adam Lashinsky

I’d be curious to know how the author found so many ex-employees to start with. The book was griping if I might call it so, because it is really an account of Apple from various standpoints, but lashineky writing makes it like a journey of knowing Apple, and Steve Jobs, as well as the the executives it speaks about. As with any secret society, trustworthiness is not assumed. Another Valley engineer plays in a regular poker game with a team of Apple employees.

His style and insight defined the culture and shaped how employees reacted. The precise words Apple uses to communicate its message are repeated so many times that everyone, internally and externally, can recite them by heart. Jan 24, Derek Choi rated it it was ok.